Isenseven Presents 'Don't Panic'

Snowboarding can be stressful. Maybe you lose your airline ticket, or worse your passport. Ever had to frantically figure how to pay that $100 overweight baggage charge?

What about when you finally get to the resort, and you find out you forgot something small but essential like gloves or goggles?

Walking up to the ticket window, maybe you find out tickets are $20 more than you expected (with resorts using variable pricing based on conditions, this actually can happen).

Then there are those infamous moments where you realize things are all wrong--usually when you are in mid-air and falling fast, arms flailing about. I call these the "Oh, Shit!" moments.

Imaging juggling all of that along with the added pressure of filming, editing and producing a full length shred flick... Isenseven offers some wise words with the title of their latest production, Don't Panic.

Isenseven - "Don't Panic!" TEASER from Vincent Urban on Vimeo.

"Don't Panic! Yes, you should not panic. Why panic? Things are good, aren't they? Speaking of "things"...."Don't Panic!" is also the name for IsenSevens 2010 movie.

We travelled to powdery Euro resorts, snowed-in German and Scandinavian cities, slushy California parks, Russian ghettos and all kinds of other fun places.....except Vegas. No snow there this year.

With a bunch of new riders, familiar faces and new additions to the production team, we regrouped to form a snowboard-movie-super-alliance which even the United Nations couldn't shake a stick at.

Equipped with fancy schmancy cameras and cool cranes/jibs/dollys/cable cams/filming monkeys we set out to make yet another fine movie filled with the typical fun riding, banger bangers, people doing stupid things, rails, pow, park, bright and flashy colors and little snow caves."

One could argue that the heart of snowboarding now lies in Europe.  It's all about having fun, and those Euros just seem to get it.

Isenseven has done an amazing job showing us how it's done in Europe for several seasons.  These guys aren't your run-of-the-mill, "Hey, let's make a snowboard movie", types.  They figured if they were going to do it, it needed to be done right.

With a talented crew of riders capable of slaying everything from backcountry, rails, and park, and a film crew with an eye for that perfect shot, Isenseven movies take us around the globe from Scandinavia to California using spectacular footage and tasteful post-production editing to tell the story of a snowboard season done right.

So to summarize: Sick riding, amazing camera work,  a heavy dose of your favorite Euro-tunes, and an emphasis on fun, fun, and more fun.

Relax! You can catch Isenseven's Don't Panic this September, but be warned... it will make you want to go snowboarding really f'in badly.